For entrepreneurs in the restaurant and hospitality industry, any way to save money helps the bottom line. After all, there are a lot of expenses when opening a new restaurant. There are many expenses involved including paying for the business license, leasing or buying the property, building or remodeling the structure, hiring staff, buying equipment, insurance and of course buying restaurant furniture. It’s fair to say that buying commercial furniture online is cheaper than going to a brick and mortar store, even if it advertises itself as wholesale. The question is, is it worth the savings to buy furniture online?
The main advantage of buying furniture online is that you will almost always get a lower price. This is because the online retailer usually doesn’t have all the expenses of running a store. They don’t have to pay rent for the showroom and don’t have many of the other expenses of having a store. Of course there are some websites that cater to high-end customers so it’s not always a given that the price will be cheaper online, but if you are buying premium quality furniture, most likely the price will also be high in a retail store. Continue reading →
Online marketing should be a part of every restaurant’s overall marketing plan. Every restaurant should have a website and a facebook page. This is an effective way to reach new and existing customers with new advertising campaigns, special promotions, news on new events, new menu items and provide location and hours. This is also a good way to introduce your restaurant to customers and let them view your menu.
Having an online presence is essential in today’s world. What’s become even more important is utilizing mobile technology to increase traffic and bring more revenue to your restaurant. Just about every one of your customers is going to have a mobile phone. Most will have smart phones. Therefore to optimize your online presence your website should have a mobile platform.
One of the simplest and most effective ways to increase traffic and sales is by integrating sms to your marketing plan. All mobile phones can receive sms messages, so this this will target 99% of your potential customer base. By contacting your customer through a variety of methods such as direct mail, email, facebook, advertising in restaurants by posting a sign or table topper, by including a short message on the receipt, radio, print ads and other methods you can to invite your opt-in and receive a text-message coupons. A local Ihop Restaurant executed a campaign where customers were invited to text IHOPFREE to receive a free short stack of pancakes. The campaign was very successful in increasing traffic including many upsells whereby those redeeming the coupon invited friends or family who bought other menu items. Continue reading →
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